Distill Ventures - set up with investment from Diageo – will give up to 10 new and growing spirits brands the opportunity to take part in its Seed Programme 2015.  

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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